Shaboozey Partners With Coors Light Ahead Of CMA Performance
In 2025, Coors Light is teaming up with two powerhouse artists to add to their already star-studded roster.
Source: Coors Light
This year, Coors Light launched their music platform Chill Amplified including artists like Lainey Wilson, LL COOL J, Mt. Joy, and Tainy. For the new year, the platform is refreshing its sound to inspire music fans everywhere to “Choose Chill” with new, electrifying acts—including 6X GRAMMY Award nominee Shaboozey.
Tonight, fans can catch the “A Bar Song (Tipsy)” singer live at the 58th annual Country Music Awards. Not only is he nominated for eight awards, including New Artist of the Year and Single of the Year, but he’ll also perform his new single, “Highway.”
Shaboozey and Yandel, an icon in Latin music, are joining the roster in 2025, “bringing refreshment to their respective genres in music.”
“Our mission for Chill Amplified is simple: inspire everyone to choose chill,” Marcelo Pascoa–the vice president of marketing for the Coors family of brands–said in a press release. “Coors Light and Music are the perfect pairing. Now, with Shaboozey and Yandel joining the party, we have the opportunity to reach even more fans across the country.”
As both Shaboozey and Yandel prepare to drop new albums and hit the road for tours, Coors Light is keeping things cool along the way with some creative displays and brand activations. From concerts to store shelves, Coors Light is amplifying the fan experience in its signature chill style, blending music and beer like only Coors Light can.
Watch Coors Light’s social channels for more details on Chill Amplified in 2025.
