Microsoft and ASOS announce 3-year partnership
The clothing brand ASOS will team up with tech giant Microsoft in a collaboration that will see them continue using Microsoft Azure as its preferred cloud platform.
“A core part of our business strategy is driving operational excellence within ASOS: making sure we’re as fast, efficient, and effective as we can be, and investing our time and resources in the projects that matter,” Victoria Arden, director of technology operations of ASOS, said.
“Under this new agreement, we’re helping ASOSers safely experiment with generative AI tools that can remove ‘busy work’ from their day, freeing them up to unlock greater creativity and insights and focus on delighting our customers,” Arden continued.
The new deal includes process automation through Power Automate; automated meeting summaries, notes, actions and live translations through Teams Premium; and Microsoft Copilot — including Copilot for Microsoft 365 and Copilot for Github — which ASOS has been using since early 2023 to support its engineering teams to produce code effectively and efficiently.
“AI and machine learning are already transforming how we work at ASOS,” Papinder Dosanjh, director of AI and machine learning, at ASOS, said, “whether it’s supporting better demand forecasting, helping with data-driven decision-making, or powering our recommendation system — delivering billions of product recommendations to our customers per day.
“Working with Microsoft, we continue to drive innovation in this area, always aligned to our principles of safe and responsible experimentation and development,” stated Dosanjh.
